Makayla Clibon smiling in a burgundy blazer

Clibon Creative · Portfolio

Makayla Clibon

Founder & Creative Director

Designing the future.

Over seven years shaping identities across real estate, hospitality, and lifestyle — where storytelling meets strategy.

A real person. A real point of view.

Makayla turns businesses and brands into experiences people remember. With over seven years of experience and an MBA in Leadership, she bridges storytelling and strategy — helping businesses look sharper, communicate clearer, and perform stronger.

Every project is built with intention, delivered with excellence, and designed to move results — not just aesthetics.

A closer look

Strategy made tangible.

Brand identities, digital experiences and the systems behind them.

Branded shopping bag cutout
Branded sticker cutout
Brand identity guide with color palette and logo variations

Case Study 01

Brand direction

A brand, brought together.

Cohesive brand systems for real estate and hospitality, including a full visual rebrand. Tone, color and storytelling come together for a clearer first impression.

  • Visual identity
  • Brand guidelines
  • Branded collateral
Marketing calendar training displayed on a cutout desktop monitor

Case Study 02

Onsite team support & property marketing

Helping teams. Connecting with renters.

Makayla went onsite to support property teams and designed their Internet Listing Service (ILS) profiles with renters in mind — bringing each property's spaces, amenities and everyday living experience into focus.

  • Onsite team support
  • Property ILS profiles
  • Renter-focused marketing
Live website example with distillery photography displayed on a cutout laptop

Case Study 03

Websites & marketing systems

From first click to clear insight.

Website examples and property audits pair with automated workflows using HubSpot, Mailchimp and Google Analytics. Content scheduling, analytics and reporting give teams a clearer path from idea to insight.

  • Website experiences
  • Automation
  • Reporting
View the website example
Amenity refresh design board with furniture, lighting, artwork and material selections

Case Study 04

Experience design

Spaces that tell the same story.

Multi-property furniture, fixtures and equipment refreshes across a large residential portfolio. Modern, durable pieces balance form and function while elevating model spaces, amenities and the leasing experience.

  • FF&E sourcing
  • Amenity refreshes
  • Model spaces
Explore the FF&E project

Socials

A feed worth following.

An example of what lands on your page — reels, stills and stories, all shot on location.

Clibon Creative monogram

cliboncreative

On-location content for real estate, boutiques, automotive and lifestyle brands.

  • Stay highlight coverStay
  • Sip highlight coverSip
  • Colorado highlight coverColorado
  • Wheels highlight coverWheels
  • Market highlight coverMarket
  • Lifestyle photo of a coffee moment on location
  • Creative moodboard and brand planning photo
  • Apartment interior photo captured on location

Every shoot comes back with copies for you, too — post it wherever your people are.

Selected work

  • Operations

    Streamlining systems for clarity and consistency — faster turnarounds, higher participation, simpler collaboration.

  • Brand Direction

    Unified visual identities that strengthen first impressions and build brand trust.

  • Marketing Systems

    Scalable systems that cut manual work and elevate reporting accuracy.

  • Experience Design

    Spaces and websites that photograph beautifully and create an emotional connection.

  • Leadership & Collaboration

    Aligned teams, smoother rollouts, and creative processes that work in real life.

Expertise

  • Social Media & Content
  • Print & Collateral
  • Websites, SEO & Ads
  • Events & Experiences
  • Photo & Video Marketing
  • Strategy & Consulting
  • Brand Refresh & Audits

The full story — projects, results, and process — lives in the portfolio.